However according to our recent post on how to optimise content for RankBrain you can do so in a number of ways the most important being. Create content that answers unique queries that are particularly relevant to your audience personas..
In 2013 to get to the top of Google it was merely a manner of doing some killer keyword research ensuring your site had a good and clear structure and making sure you had a ton of high authority backlinks coming your way..
Although this may be the final tip in this list it's obviously not the last thing you can optimise to get to the top of Google.
Back when we first published an SEO tips guide on how to top Google search the world of organic and paid search was a vastly different place..
If your website is hosted on a WordPress CMS then you are fortunate enough to have access to a plethora of handy plugins.
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