4 warning signs adsense is ruining your contextual advertising strategy

In the dark ages of SEO era, certain tactics and strategies had become industry standards..   The I'm talking about is the one where Google AdSense was built into the foundation of strategy.   Ad server platforms like these give publishers great control over ads, including the ability to set preferred deals with CPM floor, and the option to interact directly with the ad marketplace..   SEO industry grew up on the Google AdWords Keyword Tool, and its successor, Keyword Planner.   Made For AdSense blogs and microsites, was to use Keyword Planner to discover topics to write about based on AdWords bid prices..   The obviously commercial intent of the topics chosen puts hard ceiling on the size of your recurring audience..   You find them by identifying your audience and the platforms they frequent, the kind of questions they ask one another, or even asking them directly what they are most frustrated with, and looking for satisfaction gaps in the answers to those questions.   Only then should you turn to Keyword Planner to start looking for the best keywords to represent your solutions..   Manish Dudharejia is the president and of E2M Solutions Inc, San Diego based digital agency that specializes in website design & development and ecommerce SEO.   The rise of B2B marketer 2018 B2B Marketing Survey unveils key insights on the role of B2B marketing professionals and future trends for B2B marketing industry..   Read more