As you can see from the chart on the right Marketing Profs proves that tail terms statistically yield better results. Step #3 Double Meanings and Relevance You will want to make sure that the keywords you have chosen cannot have double meanings. In this case the keyword. Chicago Illinois restaurants. is likely to be your best bet. Step #5 Consider the Competition You will want to take the keywords you're considering and type them into Google to check out the top results. You will want to check the age of the domain by using Whois Source the number and quality of backlinks and their Google PageRank. You also run the risk of getting in trouble with Google if you try to pull this stunt. Step #4 Check Search Volume After you think you've created some good specific keywords it's important to run them through a keyword tool. Consider a few of the steps needed to help you understand keyword research Step #1 Target Audience The first questions you need to ask yourself deals with your target audience.
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