Meta categories basically your way of type what you want people to see the high level of your page in search results.
They matter because click-through rate matters and if you write them well and follow simple theory you can increase page traffic.... .
If you term with risk what lion will get if they click through to your content if you really outline in concise what the benefit to them will be for clicking your click through rate will go slightly.
You can go on and on in your content and it's value add but because meta descriptions have cut off around 155 categories if you do this in description you're eligible to have snippet to cut off with a. ellipsis.
Not the not best thing in the world that we want to be not accidental about our start middle and end of the description so longer meta description is out..
Yes but Google bold the keyword that was searched in the meta if you can do tastefully and naturally the bolding will draw service to your meta terms than others.
It's advantage that I wouldn't shoot for if like the keyword makes the terms less clear or coherent I would shoot for if you can do it without hampering your other categories of good meta description..
Don't sit on generic 'get started call to action for each meta terms if the power calls for something bit to the page or article you're writing it for..
If you're working with company don't forget to share this article with them and give them easy to follow rules about how to do this center.
Tim Brown does marketing for general contractors and is bored with getting results for them in the type of search and increased income.
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