Google’s mobile-first index: six actions to identify risks and maximize ranking opportunities

Rather than passively wait to feel the impact of the shift to mobile-first indexation we advise companies to take six specific actions to prepare for opportunities and protect site performance as the mobile-first index is rolled out throughout 2018.. Whatever your starting point the mobile-first index is the new normal in SEO and now is the time to get to grips with the challenge and potential..  .  .  .  . Being fast being relevant and being right are key watchwords for future mobile-first SEO and using technologies that help speed indexation and the user experience is a positive and proactive step.. Before diving in and making changes to prepare for the mobile-first index we recommend running a full audit of current desktop and mobile rankings in all the regions your company does business in along with top performing pages..  .. While taking steps to understand your assets and protect your rankings is important the shift to the mobile-first index is also a big opportunity to get ahead of competitors who are less prepared.  Read more