How Google is making SEO easier

One of the easiest ways to understand SEO's to the marketing mix is to pay attention to what Google says and does.  Google is giving developers advice on how to improve the sites they work on its Lighthouse auditing tool now has SEO component that can analyse any page for SEO competency and tell you how to make it better... This is nice change for search marketers, who have for time made up for Google's radio silence with research and educated guesswork. Some of the tips offered by the extension are fairly obvious and well known, and others give insight into how Google assesses page such as the importance of making sure your text is big enough. It's comprehensive piece of software that, in its version, allows you to index blogs and view up to 16 months of data in the search analytics report... With content, for example, it dedicates whole section to advice on organising topics, understanding readers desires, optimising copy, images, and headlines for users, writing link text, generally creating blogs and web pages that your target audience wants to read.. Finally, Google's hiring of public search liaison suggests that organic search is here to stay, and that the company is willing to be more open and transparent about it.. search marketing professionals started communicating with Google in number of different ways.  Google, in turn, started communicating more with them via  Google Security Blog, Google Chrome, Google blog,   Google Webmaster Central Blog, Google Analytics blog, and Google Search blog. In the run up to General Data Protection Regulations, that 86.5% of WordPress websites in UK are vulnerable to known hackable exploits...  Read more