My dad decided to concentrate his CPA practice to serve the Oil and Gas industry..
The lesson to my elementary-aged self do not put all your eggs in one basket because when that basket breaks, you probably wo not have pan to catch them and make omelet..
I can think of only handful of clients that started with USP that requires SEO with knowledge.
Also, in the cases the client contact was more than capable of guiding our SEO team..
When you specialize, you do not get the expertise that I believe is necessary for SEO campaign..
you might not see the issues that are happening in overall healthcare in the SERPs.
The fact that I realize that most businesses, whether they admit it or not, have the same universal issues is testament to the benefits of working in multiple verticals..
we are better equipped to deal with issues in another vertical..
you better bring your A-game or prepare to sit at the bottom of page 3 in the SERPs..
we would not have the processes for compliance in place that we now for other verticals like insurance and mortgage..
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