Brighton SEO search marketing conference began, as many know, in room above pub, and it very often ends at least for some with skinny-dipping in the sea.
Those facts do not change, except SEO landscape has, and Brighton SEO's second event of this year catches search on upswing, with plenty of live topics to address and advertisers attitudes to SEO freshly rejuvenated..
Directly indirectly, Brighton SEO has charted the ups and downs of organic search over the years, and the vitality of the channel is reflected in the shift back towards data and in its speaker sessions..
In leaner years, content marketing and ecommerce moved very understandably towards the top of Brighton, while SEO discussions tended to slide towards Google and the fact that, where search is concerned, the house always tends to win.
But Brighton SEO this year seems set to derive its thrust from SEO side, as brands once again address themselves to the nuts and bolts of using search to maximize visibility..
The auditorium gives solid impression of the editorial mix, with morning of content marketing and content strategy and afternoon of SERPs and ranking factors, rounded off with SparkToro Rand Fiskin's keynote on how SEO's future will be played out on the results page, rather than in driving traffic to websites..
That session SERPs, optimization and auditing your configuration, get to the heart of the matter for specialists.
Mind you, the fact that disproportionate amount of the more technical sessions appear to take place in the early afternoon spot makes good case for lunchtime discipline at Brighton Centre bar..
For newcomers or all-rounders, there are plenty of sessions addressing fundamentals of SEO and content, the subtleties of Google search French, voice search, budget link-building and the importance of 'the long click.
At the heart of good SEO lies the combination of new techniques and old ones link profiles, using different types of links in pages to gain wider and more varied visibility, harnessing competitive links, focusing on long-tail links all with the aim of increasing performance for marketers.
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