12 most important pillars of an effective seo strategy

Google, the in the global search engine market, makes changes to their search algorithms to improve user experience.   You need SEO strategy that aligns with the goals you want to achieve, the audience you target, and the competitors you want to beat.   In order to optimize your content for Google's RankBrain algorithm, you need to create unique, genuine, ative content that provides value to your target audience..   Apart from your content, you'll need to include keywords in titles, meta descriptions, URLs, headings, alt texts, and media posts..   In recent update on August 1, 2018, Google announced that their new algorithm would web pages that have high level of Expertise, Authoritativeness, and Trustworthiness.   you need to create valuable content that reflects expertise and appropriate knowledge.   So, you need to make sure that your audience sees you as trustworthy and authoritative.   It also adds to the trustworthiness of your website, which Google now considers as factor for determining page quality..   Schema markups are powerful way to optimize your website for SERPs. It's basically code that you put on your website to help search engines provide more informative search results to users..   In order to help your site rank in SERPs, you need to implement thoughtful approach in drafting your SEO strategy..   Read more