it was built by webmasters who were running their own blogs, and many of the values and business assumptions that came with that have been carried over, applied where they do not belong..
For this reason, SEO accustomed to working with B2B clients and bloggers can advice when it comes to ecommerce, and ecommerce marketers taking advice from SEO blogs can also get the wrong idea..
The reason that this can become advice is that the suggestions you get from Keyword Planner for your industry are the same ones every single one of your competitors will get when they also turn to Keyword Planner..
For new products and brands that are just hitting the market, look at keywords for similar products and the phrases and types of queries that are often attached to them.. 2.
If content is king means that whatever exists on the page should be developed with your target in mind, designed to meet their needs based on the kinds of search queries they would have used to reach your page, then I agree.
But this is the priority for ecommerce site, each of them with dozens of SEO errors, with opportunities to capitalize on keywords for those product pages, duplicate content issues, and more..
By no means should you assume it's the best approach for your business, Using blog to capture top-of-funnel leads and push them toward your marketplace can be strategy, and, and you certainly should not assume it's your top SEO priority. 3.
finding ways to encourage them to link to your site is often much more effective way to build links than the boilerplate strategies that are associated with the phrase..
Google's own rater guidelines note that user-generated content can be considered main content, and that user-generated content spans the entire rating spectrum, depending on the purpose of the page and whether the users can be considered to have Expertise, Authoritativeness, and Trustworthiness ..
By people who have bought the products fit the bill of having, Presuming that user reviews have been vetted and are published using platform, user reviews EAT and would earn the page high score from quality raters, the algorithm..
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