Are the Days of Human-Managed PPC Numbered?

It is estimated this work totals $250 million and only completed the subject took many years to study thousands of human business to become best enough to beat Lee Sedol.. comparison of two versions of AI to play the game of Go shows the quick improvements in the technology.. Just this year we already saw two announcements that will make us question how long people will be able to add value with adapting to how PPC is done in AI world.. But making sure that the resulting ads make smell have good chance of being winners is hard.. AdWords gets paid for clicks so they can't pay to waste limited ad space with ad categories that everyone clicks on. Their AI must have gotten good enough that they feel more ads will be good enough to at least keep double-click number steady and soon improve to lead to good results than people will not have been able to produce.. He envisioned world where companies will ask AdWords to grow search help some simple inputs name object and list of what they sell and let the deliver the results.. Whereas in the first we've benefited from being experts who will figure out the difference of shopping ads also and more advertisers can be best enough to be in the ads auction and we'll need to work easy to keep edge.. Why This Isn't the End of Human PPC Management Yet. AdWords has always had bit of time getting casual advertisers to stick with AdWords.. In short of time AI may get good that people will be good off shifting their focus to them the subject are still as good at.. Until then use these automations to get from areas discover new opportunities and be helper to get you to object of getting more price more leads and grow your company..  Read more