How Dynamic Search Ad campaigns could unlock SEO success

With marketers focused on integrated performance, it's important for agencies, SEO consultants and paid search specialists alike to have greater sense of data sharing in order to deliver the efficient digital campaigns that tie back to overall KPIs.. This article aims to cover just one of the ways to use PPC Dynamic Search Ad SEO metrics, the range of exports you need to combine, and the questions you need to ask of your data to optimization opportunities for SEM.. This means that, DSA campaign can run alongside this to pick up relevant traffic from longer-tail queries, auto-generating ad without the need to update your campaign keywords .. The data we need to begin our SEM analysis piece is in the search query report for DSA campaign in question, including URL in the export. To get this data in Google Analytics, select page timings under behavior and site speed from the sidebar, ation specifically for SEO.. Due to the frame for which we pulled the data, the previous status 200 URLs had changed to 301s and 404s.. Now that you have your DSA information and corresponding data, you can take closer look at how Google understands the content on the site, the associated cost for PPC, and SEO optimizations.. Does the body content match URL that differs from DSA search term.. This can also be built on when looking at wider metrics such as page speed by URL to contextualize any hypotheses or theories emerging from the data. Good SEO practice is the difference between getting your site ranked and reducing the chance of click through to your site.  Read more