Back in 2012, article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords.

With marketers focused on integrated performance, it's important for agencies, SEO consultants and paid search specialists alike to have greater sense of data sharing in order to deliver the efficient digital campaigns that tie back to overall KPIs..

Paid search is form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages ..