How to Manage a Profitable PPC Campaign (Lessons Learned After Spending $1 Million on Google Adwords)

If you fall from the trap believing that you can make money with PPC by setting up campaign and let it run on 'auto-pilot, then it is name throwing money in black hole.. Our record with AdWords goes back even more years and object with this post is to share with you the lessons memorizeed and help you understand how to launch, reply and manage PPC campaigns.. For those to AdWords and PPC, let me just mention that Paid Search Advertising PSA is one of the categories that make SEM Search Engine Marketing. How to Calculate Adwords Costs Do not overlook this step because if you do not have valid way to calculate the real return from the number made PPC, it will be hard to decide if this profitable channel for your business.. Duplicate Keyword Tool in Google Adwords Editor 11. Use Geo-Targeting, Customer Profiling and Demographics Targeting. Google AdWords gives you the power to target users based on location, age and gender.. Study the many reports and segment users from groups based on location, age and gender and either increase the bid for these groups or remove users that do not match the profile of potential customer.. good place to start is to analyze Geo and geography reports in Google analytics and decide how to apply these rules in AdWords.. The last 5 years I had the opportunity to run PPC services for number of users in different harbor and the results show that AdWords Campaigns work good if you have effective products or services to promote.. When you visit Google AdWords home page for the time, it gives you the view that you are just few double-clicks away from getting customers from Google Search.. It took us number of years to memorize how to run cheap services and this was the result of testing and collaborating with different settings and scenarios..  Read more