I build websites professionally recently I have added Targeted Email Campaigns as crucial marketing service for my clients.
There are lot of managed programs out there that do job, but they can be very expensive and not the best fit for managing medium sized mailing lists, especially if you want to control your client's mailing lists in house and have the ability to send HTML emails.
They always seem to have formatting issues, except for Nifty Newsletters.
Their plugin works every time and if you want to create your own newsletter with their editor and pre-designed templates, you can do professional looking mailer easily, with little or no experience..
If you need reporting stats on how many responded to each campaign, Nifty Newletters knocks it out of the park.
Their metrics are the best you get pie chart showing percentages of how many emails were sent, total opens, unique opens and clicks and list of each with corresponding email addresses.
By creating Mailgun account for each client and using Nifty Newsletters Pro, I can send out up to 10,000 emails every month for free.
single annual license runs $20 or you can get the unlimited license.
If you've looked around at all, you know that is by far the best price anywhere for plugin with all of these features..
Bottom line, this plugin is staple for my WordPress CMS and I couldn't send out HTML emails for my clients without Nifty Newsletter Premium plugin by Sola...
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