Conducted via Nielsen the study yielded a plethora of valuable insights including Paid search accounted for only 6% of total clicks from search engines across the UK search landscape.
A summary of the data is available in the following infographic created by MEC in partnership with Neo Mammalian Studios Embed this in your own site - copy the below code and paste it where you want the infographic to appear. .
On average a #1 search result in the airline industry gets double the number of clicks as a #1 result in consumer electronics.
Airlines broadcast media and auto manufacturers industries had the highest CTRs if they were among the top three search engine results.
Number 1 result in organic search gets on average 48% of clicks but 80% of clicks on brand search terms and 35% on non-brand search terms.
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