For example if a user opens an organic listing and later closes the browser when the browser reopens that tab will register a new referrer-less result in both the clickstream data or GA even though the actual attribution was the original click.
In fact organic makes up a large proportion of direct traffic in a lot of cases Basically this report has proven that the sites who rank the highest also have a lot of traffic and have implemented https.
I guess traffic on the website is key factor of the ranking which includes a popularity of that website for example Google home page. or in terms of content there is nothing.
That being said the majority of websites on the internet are NOT using Google Analytics so there is no way that Google would have enough data on direct traffic to use it as a ranking factor much less a significant one.
Again we say that direct visits are #1 factor but in no way we'd like to say that it is the only factor to work on. @Michael Martinez 11 14 2017 02 13 pm And this is why people should not believe these bullshit. ranking factors. reports.
Read more
Related items:
