Amazon website is best example for SEO research, it is page, they have company of well paid SEO experts, SEO marketers and SEO director, yet it is not hard to find low hanging SEO fruit. The correct like for the title tag is actually the games, and most webmasters and SEO experts wrongly call it the title tag, so to avoid I'll refer to it as the title tag.. The title tag is on line 164, the tags content is between the two title tag code Title Tag content is Here. Amazon. com Online Shopping for Electronics, Apparel, Computers, DVDs & more.. Note how the title tag is truncated to. Amazon. com Online Shopping for Electronics, Computers.... Google used to truncate title tags at length, and currently it truncates to fit on one line that could be anywhere between 50 and over 100 categories. Amazon title tag is targeting all these keywords and this is how they rank on Google. com while using Google from US IP address . Amazon 1st. Online Shopping 3rd. Online Not in top 50. Shopping 5th. Electronics 1st, and not the home page listed. Apparel Not in top 50. Computers 2nd, and not the home page listed. Books 4th, and not the home page listed. DVDs 5th, except not the home page listed.. Title Tag SEO. After checking numbers for the keywords the home page currently ranks for to see how much these keywords and phrases generate we could cut this title tag down.. More., Apparel., DVDs., Books., Electronics. ( assuming there's no the HOME PAGE for phrases like. Shopping for Books. or. We've reduced 12 word title tag to 4 word, better targeted title tag, assuming all keywords are each remaining word would be given 3 years SEO value.. Targeting. Shopping. priority followed by. Shop., followed by. Store., since all three are considered synonyms by Google targeting one in the title tag and the synonyms in the content and backlinks could achieve high competition for all three keywords and their derivatives..
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