Tealium is the enterprise tag management, serving some of the most demanding customers in the world.
Tealium's web-based services make it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into source.
But the process of deploying and managing vendor tags can be nightmare for marketers, due to the technical nature associated with tagging, heavy costs, impact on site performance, and the dependence of IT resources to make changes.
In, Tealium provides source of all of organization's data to help marketers improve the effectiveness of their acquisition campaigns...
Tealium plugin allows your Tealium tag to be added straight to your site from your WordPress dashboard..
The bulk export feature allows you to import your WordPress variables into Tealium...
Use the variable bulk export to import your WordPress custom fields into Tealium..
This can be achieved by modifying Tealium tag code by calling 'tealium tagCode action from your themes functions php file or separate plugin..
Browse the code, check out SVN repository, or subscribe to the development log by RSS...
Added actions to allow the data object and Tealium tag to be modified by theme plugin developers..
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