The Growth and Potential of Local Search

As the merits of local search reach the less technically inclined you'll begin to see devoted users across all demographics and they'll be relying on their gadgets in much the same way as the early adopters are now. So as greater numbers of people adopt multiple devices the rate of local searches is only going to increase and businesses with a strong desktop and mobile web presence will reap the rewards of more exposure.. Naturally you'll want to devote a good deal of your local marketing efforts towards the avid local user demographic but keep in mind these folks are early adopters and only a glimpse of what's to come.. Lately those in the online marketing world have placed a lot of emphasis on the need for businesses to connect with the. mobile audience. and while that is vital it doesn't mean you should abandon your other platforms.. Although people everywhere are using local search tools more often studies show the most avid users are 21 to 35-year-old college graduates who have full time jobs and higher than average incomes.  Read more