At the end of 2017, Google announced policy changes geared toward improving the quality of Google Ad Grants program.
Here at Community Boost, our team manages over $750,000 in Google Ad Grant spend and helps drive over 600,000 qualified visitors to different nonprofit websites every month...
For nonprofit leaders that are new to Google Ad Grants, Google Ad Grant is high impact marketing traction channel.
For many nonprofits, Google Ad Grants hsending upwards of 5,000 site visitors every month..
Many of Google Ad Grantees we speak to feel uneasy about the policy changes.
that Google's policy modifications actually improve Google Ad Grants program long-term for the sector..
The recent changes were enacted to increase Ad Grant value for both nonprofits and the people visiting their sites.
The changes were certainly not rolled out to make Ad Grants more difficult or to decrease the available spend for organizations.
When implemented correctly, Google Ad Grants policy changes ensure significant increase in quality and conversions for the sector as whole..
Be sure to download our resource below to survive, and thrive in the midst of arguably Google Ad Grant modifications to date...
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