googler explains usability and user experience ranking factors

Webmaster Hangouts debuted Telugu and English version.   I have watched it and was impressed with the quality of information about content that ranks, the so-called medic update and discussion of soft ranking factors..   There is wealth of quality information  shared.   I may be writing more about in that Webmaster Hangout and you should take the time to view the hangout plus subtitles in the form of Closed Captioning should you need it to follow along..   For example, let's take Page Speed. then I would not say the fastest loading website has advantage.   Because all websites loading fast so that then is not really big ranking boost for that particular instance..   Definitely it's very important and it comes people linking to you, and so on...   Site design impact on user experience, per this Googler, is factor and factor that is equivalent to what John Mueller calls soft ranking factor..   There is much more to in the video than I have detailed..   I recommend you take some time to watch the video..   Read more