how to write meta descriptions for seo (with good and bad examples)

Following on from our incredibly popular guide 22 SEO essentials for optimising your site, I thought I'd follow up the advice on meta tags and answer all of the above questions..   click here to jump to the checklist section..   The description is the paragraph of text placed in HTML of webpage that describes its content.   You can add in the  section of your HTML.   If you use SEO plug-in you can add description to the description section, and you can preview example of how it will look in search engine results pages .  .   description can influence the decision of the searcher as to whether they want to click through on your content from search results or not.   the keywords are further down the description the reason why this result is so appealing is the way the copy draws you in with emotive language.. 'captain war review.   This contains markup to show the star rating, the description is short, snappy and best of all, contains call to action.. 'meta descriptions.   B2B buyers prefer search according to recent research from Clutch.  .   We discuss the best ways to combine creativity with SEO success as there is no reason why these two ca not go hand in hand together..   Read more