Increase CTR on Display Network by Disabling Below the Fold Placements.
Increasing your Click-Through Rate on Display Network.
We all know the click-through rate and conversion rate on the Google Display Network is always lower than the search network traffic.
Below we will be going over how to disable below the ad placements for your display network ads.
As always run tests to see how they perform afterwards.
Scroll down to the very bottom and click on the + Options button...
Excluded on Below-the-fold option...
Monitor the results and change accordingly.
I have seen this many times increase CTR on ads..
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