That being said lots of SEO consultants tout various services to optimize the keywords meta tags and description meta tags and so I have to cover it here so at least others know not to waste money on SEO services that will improve your Google rankings using meta tags.. In the last article in my WordPress SEO Tutorial series I covered WordPress SEO Tutorial Title Tag, now I'll cover the description meta tag and the keywords meta tag with relevance to WordPress.. Quite sometime ago search engines like Google were VERY dumb, today they are just slow ) When Google etc was very dumb the engine algorithms of the day could not even determine what page was about from the text content on the page or the links to page .. the majority of search engines no longer use meta tags for ranking purposes .. The description tag does still have ' SEO use since Google will sometimes use the content of the description tag as the description for Google SERP.. The Meta Description Tag added via the Stallion WordPress SEO Plugin matches Google is using for the. Again this does NOT have any impact on however if the description is more enticing to visitor than description from webpage then it could in higher click through traffic from Google.. Not that many years ago all WordPress SEO plugins like Yoast SEO and All In One SEO included the meta keywords tag as option, this was despite Google has NEVER used the meta keywords tag as part of their organic search engine ranking algorithm.. if you are good at writing ads you might find well crafted meta description tag could in higher click thru rate from Google etc.. If you do not include description tag Google etc will still generate SERPs description for your pages based on what Google thinks is the description from the content on the page.
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