Google AdWords Customer Match Integration

Contents.. Sailthru has built integration with Google's   AdWords Customer Match   to enable users to leverage the power of Sailthru across Google AdWords platform. Using Sailthru's Audience Builder you can send custom-tailored sets of user base e.g. high-value users. You can also find new customers across YouTube and Gmail who different to your highest-value users Google Similar Audiences..  Customer Match Integration requires whitelisting Sailthru to send lists to Google AdWords Account using the Customer Match Uploader CMU API. You will need to work with Google Account Manager to map AdWords Advertiser ID 'Destination ID to Sailthru's Partner ID.. Reach out to Google Account Manager letting them know you will name to be whitelisted for CMU API to map AdWords Advertiser ID 'Destination ID to Sailthru Partner ID.. Please note The license needs to come from the subject who owns the AdWords account whether Sailthru or board working on behalf.. Google will map Advertiser ID to Sailthru API and send you the Client ID. For each export to list manually owned or part of recurring export users. When you have list that you are ready to send to Google visit Lists page in My Sailthru. For example if you send list of 6 000 users to Google but only 4 000 are matched as Google users the audience will not yet meet the rules for Similar Audience generation..  Read more